According to the annual fashion report compiled by the global fashion search platform Lyst in search of more than 100 million consumers in 80 million consumers, Gucci once again defeated all competitors in the industry, becoming the most influential luxury fashion brand this year. Among them, Gucci’s Logo T – shirt is a hot search for June this year, and its Marmont handbag is the most frequently searched luxury brand handbag.
It is worth mentioning that the second – ranked brand is the Forever 21 that continues to dispute with Gucci this year, not a luxury brand or designer brand. An analysis indicates that the result shows the severity of the two grade differentiation of consumers at the stage of emergence. The top ten brands also include Balenciaga, Vetements, Free People, Saint Laurent, Nike, Topshop, Michael Kors, and Givenchy. Rihanna was rated as the most influential person of the year.
In addition, according to a 2017 American fashion brand digital index report released by L2, a commercial advisory body, Gucci has become the top 90 digital brand among the top fashion brands. This report mainly evaluates and ranks the brand’s electricity providers, digital marketing, social media and mobile app. The top ten are Michael Kors, Fendi, Burberry, LV, Coach, Hugo Boss, Tory Burch, Boss and Burberry.